Tell me about the background of the team

  • DADI

    The DADI team brings experience from many sectors, including retail, broadcast, banking, publishing and education. The common thread is that all of our experience is digital+technical.

    You can read individual bios here:

    At their previous business, Airlock, the founders built and ran Symphony CMS, which included a "traditional" cloud based deployment that ran for hundreds of businesses. The platform hosted the BBC's Olympic coverage for their social channels, MTV, Virgin Media, Nokia, P&G, Teenage Cancer Trust, Heineken and many, many more.

    So there's a lot of infrastructure experience in the team, headed up by our technical directors (Francesco and Jim), and bolstered by some key partnerships (which we'll be announcing in the coming weeks).

    Of course part of the rational for the raise is to allow us to build out the team, hiring in the right people from relevant target sectors. We want to disrupt, so we need to mix experience from a spectrum of sectors to build a product that challenges the status quo.

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